Founder

The story began when 11-year-old Nizar Choucair fell in love with chocolate but it all really took off years later with a single piece of chocolate in 1974. Back then our founder, Nizar Choucair, created the chocolate gifting concept, elevating chocolate to new dimensions. Through his original vision, he realised that chocolate has the power to create and host experiences and to bring distinct feelings, emotions, memories, and instances into people’s lives. His vision became a notable brand journey as Patchi evolved significantly, reaching new cultures, markets, and celebrations. And this is Patchi’s exclusive heritage. A cosmos that now spans unique chocolates, delectables, treats, gift boxes, gift arrangements, and more.
Patchi's founder
Patchi's SAVOIRE-FAIRE

SAVOIR-FAIRE

Everything is meticulously made at Patchi’s Atelier. This savoir-faire and know-how culminates in unique creations. Offerings that can only be Patchi. Different elements spring to life in sumptuous fabrics. A medley of lace, velvet, silk, and refined stitching.
Everything is meticulously made at Patchi’s Atelier. This savoir-faire and know-how culminates in unique creations. Offerings that can only be Patchi.   Different elements spring to life in sumptuous fabrics. A medley of lace, velvet, silk, and refined stitching. A rich palette of colours and attention to detail bloom in handmade flowers. Adornments to crown decorated chocolates combine boundless imagination with artisanal excellence. Boxes, packaging, and bags carry with them the essence of stunning design in every cut, fold, and embellishment. Dazzling silverware (ISO-9001-2008) is welded and polished into distinct statements. It’s an inspired celebration of craftsmanship and perfect precision with talented artisans creating in a safe work environment with minimal environmental impact and real focus on quality. All in-house. Self-sufficient. A full supply chain. This is the beating pulse of Patchi’s savoir-faire.



MILESTONES

  • 1974

    The Patchi story begins: the first boutique on Hamra Street in Beirut, Lebanon opens

  • 1977

    The first Patchi boutique lands in Jeddah, Saudi Arabia

  • 1982

    The decorated chocolate concept launches, becoming a Patchi highlight

  • 1985

    Patchi’s famous unwrapped chocolate line with nuts, dried fruits, and coffee beans is unveiled

  • 1994

    Gianduja is introduced, becoming one of Patchi’s bestsellers

  • 1999

    Patchi steps into the European market with boutiques in London and Paris

  • 2003

    Patchi opens the iconic flagship boutique in Downtown Beirut, Lebanon

  • 2008

    Patchi breaks records by launching the most prestigious chocolate box in the world for £5000 at Harrods London

  • 2010

    The exclusive praline recipe is perfected, becoming a recognized Patchi signature flavour

  • 2016

    The chocolate factory in Lebanon grows so Patchi can make 4 tons per day to meet rising global demand

  • 2018

    A trendsetting new retail module is launched hosting both retail and F&B in one

  • 2018

    Patchi reveals the unwrapped chocolate line and soon following its sweet success, launches the much-loved unwrapped ganache and praliné à l’ancienne chocolates

  • 2020

    Patchi opens its new retail concept chocolate in Riyadh, Saudi Arabia


HEARTMADE PHILOSOPHY

Our HeartMade philosophy is all about you and turning a chocolate gift from Patchi into an expression of feelings for the people in your life. It’s about Patchi’s exclusive attention, extensive offerings, and how we put our heart into everything we do. Love. Celebration. The bright side of life. Savoir-faire. Handmade artistry. Dedication to quality and creativity. Unwrapping fresh concepts with the ebb and flow of the seasons. Making things new time and time again so you feel treasured and can cherish others.

Patchi's HEARTMADE PHILOSOPHY